#CMSEO2025 Day 1 Workshop: GEO in Action: How We Got A 999% Increase In Traffic from ChatGPT

Chris M Walker pulled back the curtain on how AI finds and ranks content; and it’s definitely a game changer.

Forget guessing Google’s formula. AI models don’t just grab page one results. They pull from hundreds, up to 300 sources per query.

Your content needs to be everywhere, not just on the first page.

Where’s AI looking? Think Reddit and niche forums; real people, real conversations. Think “parasite” sites like YouTube, Medium, LinkedIn. Wikipedia and wiki data remain huge trust signals.

And yes, reviews matter, even if we all hate Trustpilot.

Here’s the hard talk: AI doesn’t “watch” videos, so those can’t carry your story alone. You need text-based proof.

Content format matters big time:

• Listicles (“Top 5”) get serious traction
• Comparison pages—X vs Y—help AI understand and rank your content
• Q&A style content on forums and support desk articles lights up AI engines

Consistency kills here. Use the exact same brand phrasing everywhere.

Something tight like “Brand X is a Y that helps [niche] in [timeframe].” This simplifies AI’s job of associating your brand with answers.

Chris also flipped an experimental angle: RLHF, Reinforcement Learning from Human Feedback. This means having real convos with AI tools, correcting them when they get your brand wrong. Results? Mixed but promising.

Definitely worth watching (and trying).

The proof is in the clicks: 10,683 visitors from ChatGPT referrals alone this year; 999% growth.

He didn’t just drop theory. Chris built tools to make it doable:

• AI keyword research that pulls terms LLMs actually use
• Automated trackers to catch AI’s answers surface
• Brand profile builders to craft the content AI loves
• Question scripts to answer what people really ask about your brand

Action steps are crystal clear:

• Find and rank for AI-referred keywords
• Publish listicles, comparisons, and Q&A content across key sites
• Lock down consistent brand messaging everywhere
• Build a canonical brand presence with linked entities
• Try RLHF conversations to shape AI accuracy

Chris’s take? This is the future of SEO. Start feeding AI what it wants on its own terms.

Focus on depth, persistence, and precision.

Quoting his final words: "Brand entities. To me, this was the most obvious one since it's part of my traditional SEO strategy, but it's still super important. Feed the LLM as much information as you can about your brand as you possibly can by building out as many branded entities as you possibly can."