#CMSEO2025 Day 1 Workshop: How I Land Billionaires & A-List Celebrities as SEO Clients

Igor Buyseech’s approach to client acquisition boils down to one clear rule: show up where your potential clients hang out, but don’t pitch or sell, just provide value.

This simple, respectful strategy unlocks long-term relationships built on trust and relevance, amplified by leveraging social platform algorithms and power connections.

Here’s what stuck after hearing Igor Buyseech:

No hard sells, just pure value. When you do this consistently, people come to you. It’s straight-up magnetic.

The secret sauce? Power connectors; those golden links in your network. Find people with pull. People who can open doors you didn’t even know existed.

• Case in point: a simple DM in 2018 about a basic SEO tactic led Igor to hip-hop studios associated with huge artists. These guys have money and businesses. Guess who’s their SEO guy now? This changed the game.
• Another win: a chiropractor client certified thousands of practitioners across the US. They weren’t competitors, but they spread the word and gave Igor access to a whole network. See the pattern? It’s about relationships with the right folks.
• Speaking events, don’t sleep on them: Igor set up a low-budget meetup in Ljubljana, snagged a free beer sponsor with one email, and gave a quick 20-minute talk predicting 2025 trends. Result? Consultations and a fat e-commerce client. Speaking planted seeds he’s still harvesting.

Client work? Focus on results, not endless meetings.

Do your homework; research clients inside out before calls.

Quoting his final words: "If you don't want to do it yourself, get somebody else. But this is the message that I'm trying to convey. So let your voice be heard if you're up for it."

Action steps:

• Find and hang out where your clients are. Solve their problems. No pitch.
• Spot your power connectors. Could be accountants, industry certifiers, or someone unexpected.
• Own that stage; speak, host, workshop your way into new circles.
• Deliver upfront value before asking for anything. Earn trust first.
• Say no when it’s not a fit, so you can say yes to what really matters.

Igor’s playbook? Show up. Build deep connections. Deliver real value. Keep it simple, but keep it moving.

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